Why Do You Need a Proper E-Marketing Strategy?
Are your e-mails making it into your prospects' or customers' in-boxes?
Without a proper email strategy plan behind your messages, chances are many of your messages are either deleted by the recipient, blocked by a spam-blocker, or most likely their ISP has blocked the message from ever entering their in-box at all!
In fact, according to recent studies:
. 60 percent of consumers delete e-mail advertising without reading it.
. One-third of permission e-mails that consumers want to receive from trusted sources are being blocked by e-mail filters and corporate firewalls
Yet, we still rely on email as an inexpensive and highly targeted marketing tool. How can you guarantee your email strategy plan will be effective?
For years now people have been trying to use the internet and
email marketing strategies to communicate affordably and quickly with their prospects or customers, but have felt that it has simply been ineffective. This is most likely true! Why? Because it has not been strategically executed. Just like any other marketing or advertising initiative you must be sure that you are using the medium effectively. For example: if you had a huge tent sale on the weekend with offers of 50% to 70% off would you run an ad in the local newspaper that didn't mention anything about the tent sale or the 50% - 70% off? This is highly unlikely, because you understand why you chose to run the ad in the local newspaper, it was simple.... to tell people about the tent sale and the great promotional specials of 50% - 70% off. This would be using that medium correctly. So the same applies to email marketing. You must have an effective email strategy plan that will appeal to your audience (the email recipient). Therefore, stop wasting your money on doing something that doesn't get results or something that you can't be sure if you are getting results. Turn to a provider who understands this process and how to build an effective email strategy plan that is designed to fulfill your organizations specific needs.
Our Clickback Mail system is the best email marketing software in all of North America! Our system is designed to get results from your permission based email marketing solutions. It has never been blocked by any ISP and is secured by
bank level security to protect your email prospect or customer lists.
Mainstream Marketing can provide you with a turnkey service from building an effective email strategy plan, develop the email messages to production, delivery and measurement. Learn more about our industry leading software
clickback mail. Our software and our team of qualified and certified internet and email marketing experts will guide you through this process and show you how simple and effective harnessing the power of a properly designed email strategy plan can be and how well it will work for your business.
